Fake AD Apple Music
This project was a real training challenge that I set for myself. I wanted to improve within a short period of time and put myself in a real-life situation !
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Problem
For this project, I once again wanted to create a fake advertisement, but this time as a personal project rather than for school. I chose to produce an “Apple-style” ad promoting one of the most well-known streaming services, Apple Music. This time, I wanted to focus entirely on 2D, with subtle animations and a carefully crafted, well-paced pace.
Solution
This video is intended to be short, impactful, and above all well crafted and polished. I chose to distort shapes, animate simple impact effects, and create a style inspired by Apple’s “liquid glass” aesthetic in order to stay as true as possible to the art direction. To remain fully consistent, I also incorporated certain codes from Apple advertisements, such as minimalist backgrounds and white text on a black background, for example !
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see also
